VF / 01
Opening frame
Still doing it the hard way?
Product demo
The 5-second problem/solution ad
“Still dealing with [pain point]? This small upgrade fixes it in seconds. Here’s how it works…”
Hook · Structure · Edit
Sample directions
Concept directions.
Real projects use your product, audience, and offer. Send yours and I’ll make one.
Each one is a complete direction: the hook, the structure, and the reason someone stops scrolling.
VF / 02
Opening frame
One change. Better routine.
Routine hook
POV-style routine ad
“POV: You changed one step in your routine and finally started seeing the result you wanted.”
Hook · Structure · Edit
VF / 03
Opening frame
30 min → 30 sec
Screen demo
Before/after workflow ad
“This used to take 30 minutes. Now it takes 30 seconds.”
Hook · Structure · Edit
VF / 04
Opening frame
Same offer. New reason.
Creative testing
5 hooks, one product
“Same offer. Different angle. That’s how you find the creative that wins.”
Hook · Structure · Edit
VF / 05
Opening frame
Same offer. New reason.
Offer-led
The limited-drop ad
“The restock just landed. The one everyone asks about usually goes first.”
Hook · Structure · Edit
VF / 06
Opening frame
Same offer. New reason.
Local promo
The event countdown ad
“This weekend only: the city’s biggest match, one giant screen, and every seat in the house locked in.”
Hook · Structure · Edit
The angles
Six different reasons to care.
A real variation changes the hook or the angle. That is what gives your media buyer something to read.
01
Problem → solution
02
Product demonstration
03
Curiosity hook
04
Comparison
05
Objection handling
06
Offer-led urgency
Where to start
Send the product. I’ll send back a finished ad.
One complete ad for your product in 48 hours, free, and yours whether or not you hire me. If you want twenty of them, we go from there.
What I need
- 01Your product page
- 02Who you want to reach
- 03What’s stuck right now
No deck. No 45-minute discovery call.